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YouTube Writer’s Block

YouTube: An Insider’s Guide to Climbing the Charts” authors Alan Lastufka and Michael W. Dean are doing a five-day blog post series on “How to create and promote more effectively on YouTube.” Here’s part four of five:

When my publisher asked Michael Dean and I to run this week-long blogging event, I sat down and planned out what I was going to write for each day of the week, except today, Thursday. I sat there confident last Sunday afternoon simply knowing that by now, a topic would have presented itself. But one never did.

This happens sometimes on YouTube as well. Especially if you try to make a video on any kind of a schedule. I’m Monday on the YouTube channel fiveawesomeguys, we each take a day of the week and make a video on that particular day. Every week. And some weeks I just don’t know what to say.

But I’m not the only YouTuber who posts on a schedule.

Michael Buckley, of the YouTube channel WhatTheBuckShow, attempts to post three videos a week. Every week. So I decided to ask him a few questions about writer’s block and keeping up a frequent posting schedule:

Alan: What’s the most difficult part of trying to post on a regular schedule?

Buckley: It’s easier for me to have a schedule and plan my week in advance. Sometimes it is hard because something will happen and I should probably post on it but I have already pre-taped most of the week. I would rather just get it done in bulk.

Alan: What do you do when you run into writer’s block?

Buckley: When I run into writers block, I pace. I just go away from the computer and get a drink and chill out for a few minutes. I am very disciplined now to write for hours at a time and if I have writer’s block, I can always find a topic I would prefer to write about.

Alan: Do you feel guilty taking vacations?

Buckley: I do not feel guilty taking vacations but somehow I haven’t taken any this year. I do always plan on having one or two videos go up even when I am on vacation so I remain present on the site. I always pre-tape and plan ahead if I will be away.

Alan: Why do you prefer a schedule over posting whenever you feel like it?

Buckley: I am on a schedule of M-W-F because that is what works for me. I could not post everyday. It takes me too long to write/film/edit to my liking. I wish I could do it daily, I just physically cannot at this point. Also, I like a M-W-F WTBS and supplement with peron75 on the off days.

Few of us would be able to keep up with Buck’s production schedule, but that’s also why he’s in the Top 10 Most Subscribed channels of All-Time. Regular content will almost always win out over those who post once a month or, you know… whenever.

Michael Dean adds:

One tip I have is this: when you think of an idea for a video that you don’t feel like making right now, put the ideas in a Word document on your desktop. Call it something like “Rainy Day Video Idea List”, and add to it often. (And back it up! See pages 226-227 of YouTube: An Insider’s Guide to Climbing the Charts.)

The ideas can be as short as just a good title or as long as a complete script. Best yet is usually title and a paragraph. For a short project like a YouTube video, this would constitute a “treatment.” (See pages 24-25 of YouTube: An Insider’s Guide to Climbing the Charts.)

If you’re vlogging on a schedule, and just don’t have an idea for that day, you can always “go back to the well” of your “rainy day video idea list” for inspiration. Newspaper columnists often will have one or two articles “in the can”, stored with their editor, in case they get sick or something comes up where they can’t meet their deadline. It helps if these articles (and your rainy day video ideas) if they’re not about a current event, so they will be timely tomorrow, or a year from tomorrow.

Another idea that can result in a good video is to interview someone who has never been interviewed in their life. A neighbor, roommate or relative. Most people have something interesting to say about something that, with proper editing, you can make them brilliant.

Try scheduled vlogging for yourself. Set aside a special week where you upload daily. Can you do it? If you plan to, leave me a link in the comment section, I’d love to watch you do it. I don’t think I could.

If you enjoyed part four, please subscribe to read part five tomorrow, Friday December 12th. And tell two friends!


11 Responses to “YouTube Writer’s Block”

  1. Dave Says:

    I’ve thought about writing a song a day for a week. Haven’t had the guts yet… I’m a bit of a perfectionist and lets face it, they would not be perfect!

  2. David Says:

    This is a good article.

  3. scareykatt Says:

    I probably have over 100 videos I have NOT put on youtube or elsewhere.

    I still have lots of videos to go through too.

    Most times, putting the thoughts on paper makes the video goes smoothly.

    I think it really depends what kind of videos I put up on that certain day.

  4. nalts Says:

    Good subject. I get it a lot. Sometimes it helps to be busier (ironically, I tend to post more when I’m hectic). It also helps to talk to a fellow creator. Sometimes it’s worth just riding out a slump and not worrying about it. For instance, I have a few good ideas but it’s been rainy and dark for 3 days and my motivation is low.

  5. nalts Says:

    BTW- Alan. Your photo on your blog and your book remind me of a picture a college dorm mate had of his girlfriend. She was turned to the side, and we used to speculate what the photo was hiding… a mole, hair, a protruding finger, a puss-filled wart.

  6. Andrew Says:

    I use the notes application on my iPod Touch all the time and have tonnes of video ideas and ideas for sections of videos and funny names for people and funny anecdotes and stuff all the time. It’s great because i have big lists of funny stuff now, at least some of which will hopefully come into use some day when they’ll be relevant.

  7. Michael W. Dean Says:

    There’s a guy named Paleno who recorded and released a song a day for a year, WHILE ON TOUR!:
    http://www.npr.org/templates/story/story.php?storyId=9666926

  8. Michael W. Dean Says:

    Nalts, I remember there was speculation when the Clash record “Combat Rock” came out that Joe Strummer was hiding a black eye on the cover:
    http://en.wikipedia.org/wiki/Combat_rock

  9. kira902k Says:

    I really want to start vlogging I just never get around to it. I guess i’m scared of what people will think of me, and I also don’t know how to make it entertaining while keeping original. I’m really excited to get your book in the mail, ’cause hopefully that’ll help.
    i’m also maybe going to start a collab channel with my friend which’ll be awesome. i just have to convince her that she wants to do one with me :P

    so i will tell you when i start vlogging (hopefully soon) and you can check me out and give me advice :P

    but this blog post is probably going to help me in the future, so thankssss.
    -kira902k-

  10. Julian Says:

    I do the same thing that Andrew said above, when I have a good idea for a video I usually write it down in the ‘Notes’ app for the iPod Touch. Now I just need to get around to making them!

  11. JamesConnor Says:

    I run a daily video blog series anyway. I seem to have no problem I just turn the camera on with a vague idea of what to talk about and the magic is born.

    Particularlylazy on YouTube if anyone is interested.

    I don’t see the problem with posting on a schedule as it seems to work for people like Michael Buckley and the Green brothers.

    Go nerdfighters!

Leave a Comment

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…is written by Alan “fallofautumndistro” Lastufka, co-author of the book, “YouTube: An Insider’s Guide
to Climbing the Charts“. This site offers resources
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