Companion site for “YouTube: An Insider’s Guide to Climbing the Charts”

Viral Video Wannabe

Press Kit

Click here to download the Press Kit (three-meg zip file). Contains press release, author
photos & book cover image.
Click here to download the Press Release as a Word doc.

Or view the press kit contents below:

For Immediate Release
For more information, a review copy, cover art, or interview with the author, contact:
Sara Peyton (707) 827-7118 or

YouTube: An Insider’s Guide to Climbing the Charts–New from O’Reilly Make a Splash on YouTube

Sebastopol, CA — Thousands of people post to YouTube each day with hopes of taking videos “viral,”  but few understand how to make that happen. But if you want to be visible on YouTube or even go viral, then you’ve come to the right place.

“YouTube: An Insider’s Guide to Climbing the Charts” (O’Reilly, $29.99) written by YouTube veterans Alan “fallofautumndistro” Lastufka and Michael W. Dean, provides easy-to-read instructions on getting a video of your cause, song, commercial, or unique point of view noticed by thousands.

“You don’t need money or corporate backing to go viral,” explains Alan. “You simply need a very good, or very bad, video and the know-how to get viewers to your video–both of which you will learn how to do in this book.”

Both Alan, one of the Top 100 Most Subscribed Comedians on YouTube and someone who makes a successful living off of the site, and Michael, a seasoned filmmaker, recognized there are thousands of creative, intelligent people on YouTube. They’ve crafted a solid technology book filled with media production techniques along with thought-provoking tips on professionalism, networking–and, as they put it, “being a better citizen of the planet Earth.”

Unlike any other book on its topic, “YouTube: An Insider’s Guide to Climbing the Charts” also includes interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan, as well as current YouTube staff.

With this new book, you’ll learn about:

- Storytelling and directing
- Shooting, editing, and rendering
- Creating your very own channel
- Broadcasting user-generated content
- Re-broadcasting commercial content
- Cultivating a devoted audience
- Fitting into the YouTube community
- Becoming a success story

Alan and Michael share their understanding of viral marketing and what they know about getting your work on everyone’s YouTube radar. And, once you read this book, so will you.

Every web address in the book is numbered, and linked on this page:
so people using the book don’t have to type in the links to see the examples.

Alan Lastufka, a.k.a. fallofautumndistro, is one of the Top 100 Most Subscribed Comedians of All-Time on YouTube. His YouTube videos have had more than three million views. One of his early short films received multiple airings on the Independent Film Channel.

Michael W. Dean runs the well-known pop-culture blog, Stink Fight. Michael is the author of the books “$30 Film School,” “$30 Music School,” “$30 Writing School,” “Starving in the Company of Beautiful Women,” “The Simple Pleasures of a Complex Girl,” and “DIY NOW! Digital Audio.” He directed the films “D.I.Y. Or Die: How To Survive as an Independent Artist” and “Hubert Selby Jr: It/ll Be Better Tomorrow. ” Michael played guitar in the band The Beef People. He sang and played bass in Baby Opaque and Bomb (Warner Brothers).

Advance Praise
“Let me begin by making an observation that the authors are too humble to make for themselves: This book will change your life.”
John Green, YouTube channel vlogbrothers

For more information about the book, including table of contents, index,
author bio, and samples, see:

YouTube: An Insider’s Guide to Climbing the Charts
By Alan Lastufka, Michael W. Dean
ISBN: 9780596521141, $29.99 US,
1005 Gravenstein Highway North
Sebastopol, CA 95472

About O’Reilly
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

O’Reilly’s Digital Media products and online resources bring the knowledge of experts to a broad audience of enthusiasts and professionals, illuminating the spaces where innovation, creativity, and technology converge. For more creative inspiration, visit:

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Downloaded zip includes hi-res cover and author photos.


Viral Video Wannabe...

authors image

…is written by Alan “fallofautumndistro” Lastufka, co-author of the book, “YouTube: An Insider’s Guide
to Climbing the Charts“. This site offers resources
for readers of my book and new tips and techniques expanding upon what is in my book. Visit the Purchase page above to order your own copy today!