Companion site for “YouTube: An Insider’s Guide to Climbing the Charts”
The New YouTube Front Page
A few weeks ago YouTube made the pointless swap of calling the featured videos “spotlighted videos” and renaming spotlighted videos to “featured videos”. Yesterday, we got our first hint at the reason why: YouTube has completely removed the Featured, I mean, Spotlighted videos from the front page.
Instead, the front page of YouTube.com, for the millions of visitors a day who are not logged in to an account, displays a couple videos that are being watched now, and the “Most Popular” (a category that anyone still has yet to crack the algorithm of) videos from each of YouTube’s categories (ie, Entertainment, Music, etc. Not surprisingly, People & Blogs is not represented here.).
I saw a few people on twitter last night who were shocked. But honestly, I asked them to think about it for a moment. When was the last time they had watched a Featur-err-Spotlighted video? When was the last time they had watched one that was good? From the averages I had observed, landing on YouTube’s front page wasn’t the boost it once was.
I’ve been featured on YouTube’s global front page twice, and once on their UK front page. From those few features, I gained more than a million views and countless subscribers. But over the last six months, you’d be lucky to crack 100,000 views during your time on the front page. YouTube was featuring more and more videos at a rate so quickly they just didn’t drive enough traffic to your video to make the impact it once did. Your video fell off the front page too quickly for a feature to be account-changing, like it once was.
The YouTube changes I warned of a few weeks ago might not have been as dramatic as I originally wrote them, but one change at a time, it is all still happening. New channels today, without the help of an already-established, huge channels have absolutely no chance of “making it”. Now usually when I mention this, people default to pointing out Fred’s channel as an example of a “new” channel that’s become the number one Most Subscribed channel of All-Time on YouTube. Which is true. But what these people tend to forget is that Fred spent tens of thousands of dollars advertising his channel on YouTube. Remember a year ago, when every partner video you watched had Fred’s face next to it in the AdSense ad?
Now that the spotlighted videos have been renamed to Featured videos, we can all still talk and make videos about how we want to “be featured”. Unfortunately, while you may be featured, you’ll never again have the opportunity for YouTube to drive hundreds of thousands of viewers to your awesome video. Those days are over. Unless your initials are ABC or ESPN.
Viral Video Wannabe...
…is written by Alan “fallofautumndistro” Lastufka, co-author of the book, “YouTube: An Insider’s Guide
to Climbing the Charts“. This site offers resources
for readers of my book and new tips and techniques expanding upon what is in my book. Visit the Purchase page above to order your own copy today!