Companion site for “YouTube: An Insider’s Guide to Climbing the Charts”
When’s the Best Time to Upload?
“YouTube: An Insider’s Guide to Climbing the Charts” authors Alan Lastufka and Michael W. Dean are doing a five-day blog post series on “How to create and promote more effectively on YouTube.” Here’s part two of five:
Having a lot of subscribers is nice, but it isn’t everything. Knowing your subscribers, no matter how many or how few you have, goes a long way to getting those coveted views. The time that you upload, the titles you choose – it all comes in to play.
I’m involved with a year-long project called fiveawesomeguys, whose audience is largely based in the UK. Many of the viewers from that project have also subscribed to my personal channel, so about 40% of my total subscribers are from the United Kingdom.
Knowing this, it would be harmful to my views to upload a video any later than 7pm Eastern, at which time it’s midnight in the UK. Most people aren’t up and surfing YouTube at midnight on a school night. Oh right, it’s a school night too, I forgot to mention, more than half of my viewers are in high school or college according to their age demographics.
Every registered user on YouTube can see the age and location demographics, along with other stats, for their viewers by accessing YouTube’s Insight feature. The Insight button can be found under your Account tab, in the My Uploaded Videos section.
Knowing that a large portion of my audience is younger, and about five or six hours ahead of my time zone, I plan my uploads accordingly and try to upload by two or three in the afternoon. This time slot hits well in the States, where I am, while people are still at their desks at work, and bored, emailing YouTube links around to each other. This time slot also hits well across the big pond where kids are just finishing up dinner and heading to their computers and bedrooms to IM with their friends for the night.
My co-author Michael Dean tends to upload around three in the morning California time, a slot tailored to that all-important “insomniac/stoner/unemployed slacker” demographic. (It’s a smaller group, but someone has to entertain them, or we’d all be in trouble!)
Each video on YouTube is given 48 hours during which it can place on the Top 100 lists for the day. You want to maximize these 48 hours the best you can. By uploading at a time your audience is most likely to be on YouTube, you can get the video off to a strong start.
I posed the “When’s the best time to upload?” question to my followers on twitter and more than half who replied said they don’t even think about it.
Sure, you can upload your video whenever you happen to finish it, but if someone I’m subscribed to routinely uploads at one or two a.m. while I’m in bed, they aren’t going to get many views from me, or anyone else in my timezone with a regular sleep schedule. Please share your thoughts and experiences on all this.
If you enjoyed part two, please subscribe to read part three tomorrow, Wednesday December 10th. And tell two friends!
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…is written by Alan “fallofautumndistro” Lastufka, co-author of the book, “YouTube: An Insider’s Guide
to Climbing the Charts“. This site offers resources
for readers of my book and new tips and techniques expanding upon what is in my book. Visit the Purchase page above to order your own copy today!